Patrizia Pepe teamed up with The Method to design and execute the SKIN 93 campaign. This collection, which introduces the new Skin shoe line and (im)Perfection bags, honors the brand’s roots, established in 1993, a landmark year for the creative world. That year saw an explosion of fashion, music, glam culture, and media, with such an impact that the design and culture of the era became instant classics.

At the heart of the campaign is the message: "It’s life that makes it unique, keep living it." The idea is that "the more something is used, the more unique it becomes," emphasizing how personal wear and experience add a sense of coolness to each piece. The key visuals are displayed as a diptych of two photos: model on one side and a product still life on the other.

The project rolls out in several stages, starting with a striking teaser, followed by the launch of a Hero video, and the creation of visual materials for in-store displays. More than 50 photos and 8 Reels were produced for use across social media channels.

Developed Assets:

• 5 Key Visuals
• Video Hero
• Social Media Content
• 8 Reels
• Store Assets