Costruzioni Civili Cerasi projects and realizes constructions for residential use. Nowadays there are websites like Immobiliare.it or Idealista that are very functional in order to sell/rent apartments, but they don’t communicate the whole experience that a house means to people.
We developed a social editorial strategy based on the concept of family and security, it shows the values, the work and the effort behind every single construction and it portrays all this on the brand’s social channels through innovative content and experiences such as:
Photos of the apartments
Photos of the workers
360 panoramic shots of the apartments
Emotional content based on family values
This strategy was able to generate 50% more leads per year. Moreover, for the same advertising investment administered on Facebook and Instagram, we can note how the construction sector generates more leads compared to many other types of businesses. Learn more about it on our blog!