/ Hotel Ritz

Live It Your Way

Challenge

The hotel competition in Rome is constantly growing, the threat of AirBnb is always higher even for 5 star hotels; moreover nowadays, young people prefer to save on accommodation when traveling, often avoiding 5 stars hotels. So how can the Hotel attract a young target audience and differentiate from all 5-star hotels in Rome?

Solution

We created Live It Your Way, a multi-subject Social and Press campaign featuring a Rocker, a Business Man and a Dancer while enjoying their most intimate and natural moments surrounded by the luxury of the Grand Hotel Ritz. The objective of the campaign was indeed to communicate that even within a 5-star hotel you can feel at ease and that the real lust is not just going to a 5 star hotel, but living it your Way.

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