Sapori Solari is one of the best restaurants in Milano often ranking #1 on local Trip Advisor reviews. The restaurant challenge was to promote not only traditional Italian products but the experience of traveling in the countryside looking for the best local products.
We developed a communication strategy with the objective of conveying the values of the restaurant tied to the tradition and traceability of the products, we named it “The Flavour Journey”. Through detailed content and an Influencer bike tour in Milano, we manage to increase brand awareness and market penetration. The digital PR bike tour was aimed to launch Sapori Solari’s new restaurant in via Stoppani, Milan.