Made in Italy is about tradition and quality, however, classic clothing products are loosing grip on young generations. For this reason we developed the concept of #ClassicsHaveNoTime promoting the true fact that certain things are simply evergreen and that are suitable to any generation. Vinyls, classic sports cars, Polaroids, Rowing, they are not old, they are simply timeless classics. Our communication proposal focuses on stressing this concept by using contemporary imagery and fashion formats.
Web Design, Social Media Management, Content Production, Google ADS