/ Siens Eyecode

Siens Eyecode

Social Media Strategy

We collaborated with this prestigious optic brand in building a Social Communication Strategy based on brands’ spiritual values. Glasses are one of the most intimate products a person can wear, they are placed right before our eyes changing our world perception. The CTA “discover your inner sight” pushes people to discover themselves through the use of glasses that can both relate on the external and on the internal (spiritual) world.

For these objectives we created some ad hoc editorial plans, managed their Facebook and Instagram accounts, crafted and managed their ADV’s and measured their performance.

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