Snowave is a new tour operator of Surf and Snowboard trips.
The Challenge of the brand was to be more appealing for its target audience and differentiate from its competitors.
In order to give Snowave a fresher look, appealing to snowboard and surf enthusiasts, we developed a new communication concept, a new brand identity, designed a new logo and visual elements for social platforms.
#EnjoyTheRide is the communication concept developed for Snowave. It doesn’t only mean “enjoy the ride”, in the sense of sporting experience, but it also emphasizes that those who decide to purchase a Snowave package will not have to worry about anything, they will only have to enjoy the journey.